Shandong Jiejing Group Showcases at Fi Asia 2026 in Indonesia.
Shandong Jiejing Group Showcases at Fi Asia 2026 in Indonesia. Sodium Alginate Products Empower Southeast Asia's Food Industry
From September 16 to 18, 2026, Fi Asia 2026—a highly influential trade event for food ingredients in Asia—kicked off at the Jakarta International Expo. Shandong Jiejing Group, a specialist manufacturer of sodium alginate hydrocolloids, made a significant appearance at the event (Booth **C3M14**). The company showcased its innovative natural sodium alginate hydrocolloid solutions tailored for the Southeast Asian market and engaged in in-depth discussions with food manufacturers and buyers from over a hundred countries, further strengthening its presence in the ASEAN region.
Fi Asia Indonesia is a benchmark exhibition for the food ingredients sector in Southeast Asia. Focusing on clean-label, natural, and Halal-compliant ingredients, the event brings together over 700 global ingredient companies and attracts more than 24,000 industry professionals with purchasing decision-making authority, serving as a pivotal trade platform for the region's food supply chain. Leveraging this platform, Jiejing Group showcases its core product: food-grade sodium alginate (E401). Extracted from natural brown seaweed, this product serves as a safe and reliable thickener, stabilizer, and gelling agent. It is widely used in sectors such as meat products, dairy, beverages, baked goods, analog foods, and sauces. Renowned for its excellent gelling properties and viscosity stability, it meets the demands of key Southeast Asian market segments—including snack foods, cold beverages, and ready-made meals—while holding international certifications such as Halal, Kosher, BRC, and ISO22000 to ensure compliance with food regulations in Indonesia and across ASEAN nations.
As a specialized manufacturer with over fifty years of experience in the seaweed bio-industry, Shandong Jiejing Group focuses on the deep processing of brown algae. In addition to food-grade sodium alginate, the company offers a comprehensive range of alginate products—including propylene glycol alginate, potassium alginate, and calcium alginate—backed by a robust quality control system that ensures strict oversight across the entire value chain, from raw material procurement and processing to finished product testing. Furthermore, the company provides customized products with specific viscosity and particle size profiles to meet client formulation requirements, alongside technical application support.
At the exhibition, the technical and sales teams from Jiejing Group met with numerous business representatives from ASEAN countries—including Indonesia, Malaysia, Thailand, and Vietnam—demonstrating product performance and providing expert technical consultation on issues such as formulation development, product stability, and Halal compliance. Many buyers showed keen interest in natural seaweed hydrocolloids, engaging in in-depth discussions regarding sample testing, bulk supply, and regional cooperation.
Representatives from Shandong Jiejing Group stated that the Southeast Asian food market holds immense growth potential, driven by a steadily rising demand for natural, clean-label ingredients. Their participation in the exhibition aims to strengthen ties with ASEAN clients and introduce high-quality, domestically produced seaweed hydrocolloids to Southeast Asian food enterprises. Moving forward, Jiejing Group will continue to increase investment in the R&D of innovative seaweed-based biomaterials. Leveraging its robust production and supply chain capabilities, the company remains committed to delivering stable, reliable seaweed hydrocolloid products that help Southeast Asian food companies create healthier, premium end-products, while working hand-in-hand with partners to expand the ASEAN food ingredients market.